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AD-CAMPAIGN AUTUMN-WINTER 2018/19

THE BUSY CROWD

Ad-Campaign Autumn-Winter 2018/19

For the 2018/19 Fall-Winter Collection, a diverse cast of friends embodies the Fay lifestyle through the lens of photographer Roe Ethridge.

Focused on a sense of belonging and with an inclusive mindset, the new ADV Campaign captures an essential yet sophisticated mood where Fay garments represent a group of variegated voices. Timeless characters interact with each other with sensitivity, depicting mutual understanding, reaching out to the viewer by means of a fascinating visual approach.

A relaxed yet determined know-how that, unafraid of contrasts, is able to wisely harmonize its subjects creating a busy crowd with a very strong identity.

Discover the backstage
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