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    FAY LIFE

    Enter the world of Fay to discover projects and the latest from the Brand.

    TIME FOR LEISURE

    A new way to experience the city, forgetting its chaotic hustle and bustle, and discovering an all-new side to enjoy at a leisurely pace.

    SEE YOU IN THE WATER

    A world surrounded by wind, waves, sand and rock... Refined details with a relaxed mood. An authentic and recognisable style that gives the wearers the freedom to be themselves.

    HOOKING IN THE WIND

    Staking out the perfect challenge-worthy wave to fully appreciate the immensity of nature is the daily dream of those who experience the sensations of bodyboarding amidst the water, wind and smell of freedom.

    LEISURE TREASURES

    The sophisticated yet informal-attired Fay women reveal their casual chic soul all day long by showcasing their multi-faceted personalities.

    FAY ON THE ROAD

    The new Fay Racing capsule collection is inspired by the freedom of travel and a passion for the racing world: essential lines designed for contemporary explorers with a unique, distinctive style.

    EARLY WITH THE MORNING

    Work or fun? Music producers or models? Late night or early morning? The lines are blurred when it comes to AudioComingSoon. In a vibrant creative setting, the key is to not let yourself be defined by a single role or model.

    FAY ATTITUDE WINS OVER MAN’S BEST FRIEND

    A capsule collection that epitomises the tradition and innovation-oriented values that have always set the brand’s lifestyle apart: the Poldo Dog Couture x Fay line has been created for those looking to don their loyal adventure companions in special garments and detail-attentive accessories.

    Dispatches by Peter Howarth

    MAXIMILLION COOPER

    The beginning of Cooper's success started in 1997, when he raced his last full season – ​in ​the Porsche Supercup –​ and realized he wasn't the best race driver in the world. His strong connection with the fashion industry and London's most fashionable circles lead him to create Gumball 3000, now a global corporation worth millions. Few could boast an address book quite as eclectic as his and, thanks to the 21 rallies he has organized, Cooper's list has grown and includes names such as Quentin Tarantino, Kate Moss and Snoop Dogg.

    STORIES BEHIND THE SCREEN

    Video calls have become the main means of communication with our colleagues, with whom we were used to working side by side, taking our coffee breaks and ‘doing nights’. What is it like now seeing them in video calls? Learn more about people’s different styles through our sketches and share your most amusing ones on Instagram with #storiesbehindthescreen

    Dispatches by Peter Howarth

    TIM MARLOW

    He cut his teeth as an art critic, and worked with Damien Hirst and the disruptive Young British Artists group. After his success at the Royal Academy of Arts, he is now the new head of London’s Design Museum. Learn how Tim Marlow plans to bring the world of design to life in Peter Howarth's interview.

    Dispatches by Peter Howarth

    ALESSANDRO SQUARZI

    "Vintage garments have a story to tell." He drives a 1955 Porsche Speedster and wears military camouflage with Neapolitan tailoring and jewellery from Santa Fe. Alessandro Squarzi is a man of many talents, not least, his encyclopaedic knowledge of vintage clothing.

    A POLO STORY

    Polo. A word that seems to encapsulate a whole world: a cult piece that blends sports and elegance, and became a staple of the male wardrobe after making a name on the polo fields. What if that wasn’t the whole story?

    Dispatches by Peter Howarth

    JAKE CHESSUM

    From The Strokes to Martin Scorsese and from Amy Winehouse to Shaquille O’Neal, Jake Chessum’s portraits have a timeless quality that get to the heart of his subjects. Discover intriguing backstories, told by the photographer himself, in this interview with Peter Howarth.

    ABOUT FAY